Product Names

I was eating Honey Bunches of Oats cereal the other day, and on the back of the box was the history of the name of the cereal. I realized that a lot goes into naming products, even ones such as cereal that may seem unimportant. The makers of Honey Bunches of Oats first had a different name that didn't have anything to do with food, but rather with nature. They tested teh product and found that people loved the cereal, but not so much the name. So they added bunches of oats to the cereal, as well as frosted flakes, and came up with the name Honey Bunches of Oats. The target market loved it, and that has been the name ever since. I guess product names are more important that I thought.