Product Incentives

I love cereal, and I love how they often have prizes in them, or games on the back. Then I realized that this was a marketing strategy! Especially for kids, things like puzzles and crosswords on teh back of cereal boxes makes eating breakfast more fun! Also, by advertising that teh cereal has a prize inside, kids will more likely want to get that cereal to get the prize. The same goes for Cracker Jacks. Games and prizes are good incentives, especialyl for kids, to get people to buy cereal.