The soft drink Mountain Dew just came out with a new can design (shown in picture). I wonder if they changed it to appeal to a certain target market, such as kids and teenagers. The kryptonite-like ice in teh background is edgier than the mountains that use to be on the can, so I'm guessing that the company wants to seem more hip or cool so that the younger generation will want to buy Mountain Dew.
Wednesday, February 4, 2009
New Mountain Dew Can Design
The soft drink Mountain Dew just came out with a new can design (shown in picture). I wonder if they changed it to appeal to a certain target market, such as kids and teenagers. The kryptonite-like ice in teh background is edgier than the mountains that use to be on the can, so I'm guessing that the company wants to seem more hip or cool so that the younger generation will want to buy Mountain Dew.
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