CUB Dining Ads in Evergreen

I've noticed in the Daily Evergreen that the CUB sponsors an advertisement for their different dining options every now and then. The ad always catches my attention because it has pictures of students eating at one of the CUB diners, and then a quote of what they thought of the food. It is always a positive quote, I've noticed. I know that the CUB would not run an ad with negative quotes, but I still feel more assured that the food is good when I read positive comments by students like myself. This is a good marketing strategy!