CUB Dining Ads in Evergreen

I've noticed in the Daily Evergreen that the CUB sponsors an advertisement for their different dining options every now and then. The ad always catches my attention because it has pictures of students eating at one of the CUB diners, and then a quote of what they thought of the food. It is always a positive quote, I've noticed. I know that the CUB would not run an ad with negative quotes, but I still feel more assured that the food is good when I read positive comments by students like myself. This is a good marketing strategy!

New Mountain Dew Can Design

The soft drink Mountain Dew just came out with a new can design (shown in picture). I wonder if they changed it to appeal to a certain target market, such as kids and teenagers. The kryptonite-like ice in teh background is edgier than the mountains that use to be on the can, so I'm guessing that the company wants to seem more hip or cool so that the younger generation will want to buy Mountain Dew.