(Here is an example of product shelf placement for BBQ sauces)I had never really given any thought to where on a store shelf a product was located. After we learned about it in class one day, however, I started to pay more attention. I realized that I am drawn to items at my eye level a lot more than items where I have to bend down to see them. For example, I wanted to get some new nail polish the other day, and after looking some over and moving on, I realized that I had only looked at the polish that was at my eye level or a little above or below. It made me understand why marketers pay a higher price to have a better shelf placement for their product. It actually works.
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