Womens Magazine Ads

I've noticed that in womens magazines there are often many clothing/perfume/makeup/facial cleanser advertisements. I've also noticed that many of those ads focus more on the model than the product it is promoting. All of the model s are gorgeous, and many times they are actually celebrities. I got to thinking about it, and the companies are actually marketing and trying to sell the feeling of beauty. Women look at these ads in magazines and see beautiful women, and might think, "If I wore that or used that product, I would look like she does."

An example of this is Hayden Panettierre in the Neutrogena ad. Hayden has her hair done and a makeup artists made her look fresh and pretty without looking like she is wearing hardly any makeup, but most women don't look like this when they wash their face in the morning. They probably have no makeup on and their hair is unkempt from sleeping. But the ad wants the viewer to see the beautiful woman in the ad and associate beauty with their product. Viewers also may be drawn to the ad because they recognize the person in it, such as Hayden.

Placing beautiful woman and celebrities in advertisements directed at woman is a good marketing strategy because it works. I find myself being drawn to products, such as clothes that I wouldn't normally wear or even think looked cute, if a beautiful woman is wearing them in an advertisement. I'm sure other women do the same thing.

Photography

My cousin showed me some pictures online the other day of my hometown high school's girls and guys basketball teams. They were candid pictures taken during a game, and were on a certian photographer's website. I asked why he was taking pictures of the teams, adn my cousin told me that he wanted students from my hometown to start getting their senior pictures taken from him, so this was his way of getting his name known and advertising. Anyone can go online and see the pictures and all of the photographer's information, and I thought it was a great marketing idea.